IEM GÕH AWARENESS CAMPAIGN
Brief:
With Vietnamese consumers, organic vegetables are familiar. However, organic vegetables are not yet proved to be a 100% clean product. Iem Gõh - an ethnic vegetable-producing community wants to raise awareness among consumers about their 100% clean and hand-grown products which benefit their health. Moreover, instead of wholesale, they also want to push sale via retailing.
The idea:
Vườn rau nhà Ma, gọn trong nhà bạn highlights the convenient retailing service as well as the guarantee of 100% fresh, delicious and healthy meals for the consumers' families everyday.
